1976 research study confirms science behind ‘urinal etiquette’ |
There’s a theory that most men, and people in general, intuitively understand “urinal etiquette.” It’s the art and science of where to stand in relation to other men when using a public restroom. Stand too far away, and you risk coming across as standoffish or rude. Stand too close, and you’ll make the other person uncomfortable.
Most people prefer to have a “buffer” between themselves and strangers, and it’s not limited to urinals or public restroom stalls. When given the option, most of us will sit at least one seat away from the nearest stranger in a movie theater or auditorium. We’ll leave a bench or treadmill between ourselves and a fellow gym-goer.
Never underestimate the importance of urinal etiquette. pic.twitter.com/ihMBjLcfhT— Giggling Ganon (@GigglingGanon) November 25, 2025
Never underestimate the importance of urinal etiquette. pic.twitter.com/ihMBjLcfhT— Giggling Ganon (@GigglingGanon) November 25, 2025
The buffer may seem like common decency and consideration for the people around us, but there could be more to it than that, according to a decades-old research study.
Scientists put theory to the test
In 1976, a team of researchers actually got the idea to test whether the proximity of a stranger had an effect on the way men urinated. Yes, really.
More specifically, they wanted to test what happens when someone invades your personal space. Do you just feel awkward or uncomfortable, or are there more measurable things happening in the body?
For the experiment, researchers began with a pilot study in a men’s public restroom. An observer stood by the sink, appearing to busy himself with washing and grooming, all while secretly keeping tabs on the men who entered. The published study takes it from there:
“When a potential subject entered the room and walked to a urinal, the observer recorded the selected urinal and the placement of the next nearest user. He also noted (with a chronographic wristwatch) and recorded the micturation delay (the time between when a subject unzipped his fly and when urination began) and the micturation persistence (the time between the onset and completion of urination). The onset an cessation of micturation were signaled by the sound of the stream of urine striking the water in the urinal.”
Ethical concerns about observing unsuspecting men in a restroom aside, the study found that none of the 48 subjects chose to stand directly next to another “user” at the urinal banks. The data also showed that men urinated longer the farther they were from the nearest person.
The study was repeated, but this time, confederates were involved. Volunteers were stationed at specific distances from unsuspecting bathroom users, while another observer hid in a nearby stall and used a “periscope” to get a clear sightline of the urine stream.
The surprising findings
Once again, the data was extremely conclusive: men who stood directly next to a confederate while urinating took longer to begin and also urinated for longer overall.
“These findings provide objective evidence that personal space invasions produce physiological changes associated with arousal,” the authors noted in their abstract.
It was an important, if controversial, study in advancing the field of proxemics—the study of physical space in human nonverbal communication. Research like this unusual bathroom study has helped us understand “intimate distance,” a space very close to our bodies that we reserve for romantic partners, children, and close friends.
Research in the field has also mapped the “personal bubble,” or “personal distance,” typically reserved for family members and friends. However, when strangers invade this space—in a crowded elevator, a packed subway car, or by standing next to us at the urinal—that’s when things get really interesting.
Our bodies respond, and MIT Press notes that people often deal with an invasion of personal space by “psychologically removing themselves from the situation” by listening to music or staring blankly at a wall.
Now we know a little more about the physiological response behind this aversion, and it makes urinal etiquette make much more sense. It’s not just “machismo” or homophobia—it’s a way of avoiding a serious stress and anxiety trigger. Or, at the very least, a way to have a much more satisfying pee.
Music, community and joy drive real change
In a small village in Pwani, a district on Tanzania’s coast, a massive dance party is coming to a close. For the past two hours, locals have paraded through the village streets, singing and beating ngombe drums; now, in a large clearing, a woman named Sheilla motions for everyone to sit facing a large projector screen. A film premiere is about to begin.
It’s an unusual way to kick off a film about gender bias, inequality, early marriage, and other barriers that prevent girls from accessing education in Tanzania. But in Pwani and beyond, local organizations supported by Malala Fund and funded by Pura are finding creative, culturally relevant ways like this one to capture people’s interest.
The film ends and Sheilla, the Communications and Partnership Lead for Media for Development and Advocacy (MEDEA), stands in front of the crowd once again, asking the audience to reflect: What did you think about the film? How did it relate to your own experience? What can we learn?
Sheilla explains that, once the community sees the film, “It brings out conversations within themselves, reflective conversations.” The resonance and immediate action create a ripple effect of change.
Across Tanzania, gender-based violence often forces adolescent girls out of the classroom. This and other barriers — including child marriage, poverty, conflict, and discrimination — prevent girls from completing their education around the world.
Sheilla and her team are using film and radio programs to address the challenges girls face in their communities. MEDEA’s ultimate goal is to affirm education as a fundamental right for everyone, and to ensure that every member of a community understands how girls’ education contributes to a stronger whole and how to be an ally for their sisters, daughters, granddaughters, friends, nieces, and girlfriends.
Sheilla’s story is one of many that inspired Heart on Fire, a new fragrance from the Pura x Malala Fund Collection that blends the warm, earthy spices of Tanzania with a playful, joyful twist. Here’s how Pura is using scent as a tool to connect the world and inspire action.
A partnership focused on local impact, on a global mission
Pura, a fragrance company that recognizes education as both freedom and a human right, has partnered with Malala Fund since 2022. In order to defend every girl’s right to access and complete 12 years of education, Malala Fund partners with local organizations in countries where the educational barriers are the greatest. They invest in locally-led solutions because they know that those who are closest to the problems are best equipped to solve and build durable solutions, like MEDEA, which works with communities to challenge discrimination against girls and change beliefs about their education.
But local initiatives can thrive and scale more powerfully with global support, which is why Pura is using their own superpower, the power of scent, to connect people around the world with the women and girls in these local communities.
The Pura x Malala Fund Collection incorporates ingredients naturally found in Tanzania, Nigeria, Pakistan, and Brazil: countries where Malala Fund operates to address systemic education barriers. Eight percent of net revenue from the Pura x Malala Fund Collection will be donated to Malala Fund directly, but beyond financial support, the Collection is also a love letter to each unique community, blending notes like lemon, jasmine, cedarwood, and clove to transport people, ignite their senses, and help them draw inspiration and hope from the global movement for girls’ education. Through scent, people can connect to the courage, joy, and tenacity of girls and local leaders, all while uniting in a shared commitment to education: the belief that supporting girls’ rights in one community benefits all of us, everywhere.
You’ve already met Sheilla. Now see how Naiara and Mama Habiba are building unique solutions to ensure every girl can learn freely and dare to dream.
Naiara Leite is reimagining what’s possible in Brazil
In Brazil, where pear trees and coconut plantations cover the Northeastern Coast, girls like ten-year-old Julia experience a different kind of educational barrier than girls in Tanzania. Too often, racial discrimination contributes to high dropout rates among Black, quilombola and Indigenous girls in the country.
“In the logic of Brazilian society, Black people don’t need to study,” says Naiara Leite, Executive Coordinator of Odara, a women-led organization and Malala Fund partner. Bahia, the state where Odara is based, was once one of the largest slave-receiving territories in the Americas, and because of that history, deeply-ingrained, anti-Black prejudice is still widespread. “Our role and the image constructed around us is one of manual labor,” Naiara says.
But education can change that. In 2020, with assistance from a Malala Fund grant, Odara launched its first initiative for improving school completion rates among Black, quilombola, and Indigenous girls: “Ayomidê Odara”. The young girls mentored under the program, including Julia, are known as the Ayomidês. And like the Pura x Malala Fund Collection’s Brazil: Breath of Courage scent, the Ayomidês are fierce, determined, and bursting with energy.
Ayomidês take part in weekly educational sessions where they explore subjects like education and ethnic-racial relations. The girls are encouraged to find their own voices by producing Instagram lives, social media videos, and by participating in public panels. Already, the Ayomidês are rewriting the narrative on what’s possible for Afro-Brazilian girls to achieve. One of the earliest Ayomidês, a young woman named Debora, is now a communications intern. Another former Ayomidê, Francine, works at UNICEF, helping train the next generation of adolescent leaders. And Julia has already set her sights on becoming a math teacher or a model.
“These are generations of Black women who did not have access to a school,” Naiara says. “These are generations of Black women robbed daily of their dreams. And we’re telling them that they could be the generation in their family to write a new story.”
Mama Habiba is reframing the conversation in Nigeria
In Mama Habiba’s home country of Nigeria, the scents of starfruit, ylang ylang and pineapple, all incorporated into the Pura x Malala Collection’s “Nigeria: Hope for Tomorrow,” can be found throughout the vibrant markets. Like these native scents, Mama Habiba says that the Nigerian girls are also bright and passionate, but too often they are forced to leave school long before their potential fully blooms.
“Some of these schools are very far, and there is an issue of quality, too,” Mama Habiba says. “Most parents find out when their children are in school, the girls are not learning. So why allow them to continue?”
When girls drop out of secondary school, marriage is often the alternative. In Nigeria, one in three girls is married before the age of 18. When this happens, girls are unable to fulfill their potential, and their families and communities lose out on the social, health and economic benefits.
Completing secondary school delays marriage, and according to UNESCO, educated girls become women who raise healthier children, lift their families out of poverty and contribute to more peaceful, resilient communities.
To encourage young girls to stay in school, the Centre for Girls’ Education, a nonprofit in Nigeria founded by Mama Habiba and supported by Malala Fund and Pura, has pioneered an initiative that’s similar to the Ayomidê workshops in Brazil: safe spaces. Here, girls meet regularly to learn literacy, numeracy, and other issues like reproductive health. These safe spaces also provide an opportunity for the girls to role-play and learn to advocate for themselves, develop their self-image, and practice conversations with others about their values, education........