11-year-old girl is on the hunt to meet every other ‘Kirsty’ in the world who can help her fight brain cancer |
There is something about finding connection with fellow humans that can help make even the hardest obstacles seem more bearable. So when Kirsty Waugh was diagnosed with a brain tumor in 2024, she and her family sought to fight it. Not just for her, but for anyone out there suffering.
They had an ingenious idea. What if they could find every person named Kirsty, Kirstie, or Kirsti in the world to bond together and help support her battle, and any other child who might have the same affliction?
Kirsty’s father Mat Waugh shared a bit of their story on his LinkedIn page, as well as their new plan to be of service. “Last year, our 11-year-old daughter Kirsty – who’s having chemotherapy for a brain tumour – raised £120,000 for Children with Cancer UK. As she cracks on with a second year of chemo, we have a new plan but we need your help!”
“We’re hunting for every Kirsty, Kirstie, and Kirsti we can find: to show their support for her, and for every other child with a brain tumour. There are about 50,000 in the UK, more elsewhere. There’s a one in three chance that you work, live, or are related to one – that’s the same odds of knowing someone with a brain tumour. (Try tagging below: there were three in my modest circle alone).”
View this post on Instagram A post shared by Mat Waugh (@matwaugh)
A post shared by Mat Waugh (@matwaugh)
Mat adds the importance of donating, as government child cancer research is underfunded. “Aside from giving a massive, Kirsty-shaped hug, we’re trying to raise money for badly needed research into child brain tumours: just 3p in every £100 of gov cancer funding gets allocated. Yet it’s the biggest cancer killer of kids, and indeed anyone under 40. Every penny raised will be spent on projects vetted and selected by OSCAR’s Paediatric Brain Tumour Charity to find kinder, better treatments.
Everyone can show their support by joining Kirsty’s map and perhaps making a donation. Please help our girl by sharing her quest and let’s find those Kirstys!”
Kirsty shares her story
On their website, “My Name is Kirsty,” there is a statement from Kirsty herself. “My name is Kirsty. I’m 11, and I’m sorry you don’t have the best name in the world. But you can help! Here’s how.” She then relays the similar details her father had listed about her journey with chemo, and how to raise money for others.
There is a clickable map that shows every Kirsty in the world (who has so far participated), from Europe to Canada to the US to Australia. A red star indicates a “Kirsty” (or a spelling close to it), and a green heart represents a supporter.
Upworthy had the chance to speak with Mat, who gave us updates and explained more about how the idea to create a “Kirsty map” came to be.
Upworthy: First and foremost, how is Kirsty feeling now?
Mat: “Kirsty’s into her second year of weekly chemotherapy following her diagnosis in November 2024 for a benign brain tumour. If you’ve known anyone who’s gone through this, you’ll know that it’s really tough. Hair loss, nausea, anaemia, aches, and lack of energy: she’s had it all. And she has more than a year to go. It’s tough-going psychologically, too. But she’s a bright, feisty, and creative girl who fills her time with crochet, dance, and everything else she can manage. We’re learning a lot from her! ‘One day at a time’ is the cliche, but it’s true that we’re not looking too far ahead because we can’t control that. We can, however, control how much fun we have today.”
Upworthy: Whose idea was the “Finding Kirsty” challenge, and how did you turn it into such a successful nonprofit?
Mat: “The idea to find all the Kirstys came because she had to change treatment, and suddenly 70 weeks of chemo became 150. She’d spent much of 2025 raising money with her crochet project, raising £120,000 for a children’s cancer charity. But over the same period, she’d learned how poor and harsh the available treatments for brain tumours are, and how little money is spent on researching the biggest cause of cancer deaths in the under 40s. She decided she wanted to fund more research and chose OSCAR’s Paediatric Brain Tumour Charity. They provided our family with support, but also run a research arm where every penny donated will go to research.
And so we had to work out who we should ask, because we’d already leaned on all our friends, relatives, and neighbours for the first campaign! Kirsty suggested that the best people to ask would be other Kirstys because, in her experience, they’re always kind and lovely. So we looked up how many there are, because it’s a pretty rare name now in every country. But there was a time in the 1980s when lots of girls were named Kirsty or Kirstie. We reckon there are about 50,000 worldwide. The website www.mynameiskirsty.com was born.”
A plethora of Kirstys
Upworthy: Who are some of your favorite Kirsty(s) and from which countries?
Mat: “First on the map was Kirsty Gilmour, who is the UK’s no.1 badminton player; our Kirsty met her when she was a guest at the All England badminton championships, and the lovely Kirsty G offered to be the first Kirsty in her campaign. Second was a duck – the newborn sister to a therapy duck called Goldie that Kirsty met the following day!
Kirsty has now hit the first milestone of 1,000 Kirstys found, and exploring their photos and messages on the map is great fun. But equally rewarding are the words left by other supporters of every name. They’re united by their appreciation of the tough time kids with brain tumours are going through, and the need to improve the odds for thousands of children worldwide who face an uncertain future and life-changing symptoms and treatments.”
When asked to describe what Tanzania smells like, Grace Isekore closes her eyes and breathes in deep. For a moment, she’s somewhere else entirely. Tanzania is a rich tapestry of sights and scents, from the smell of sea mist that permeates the coastline to the earthy cardamom and cloves she cooks with in her kitchen. But when Grace emerges from her reverie, her answer is unexpected.
“Tanzania smells like peace,” she says, her eyes still closed. “I see a beautiful country where we are free to move, free to speak. And there is peace within the community.”
For Grace, that sense of peace isn’t just something she smells; it’s something she works toward every day. As a project coordinator with Pastoral Women’s Council (PWC), a women-led organization that empowers pastoralist communities in northern Tanzania, she has seen firsthand how girls flourish when they have the opportunity to attend school. Like scent, education not only connects girls to their own culture, but also helps broaden their horizons, realizing new possibilities for themselves and others. That transformation reshapes entire communities and ripples outward, with the potential to change countries and transform the world for the better.
Different scents, different approaches, and communities driving change
For Grace and others around the world, education is freedom, as well as a pathway to a stronger community. Rooted in that shared belief, Pura, a home fragrance company, was inspired to build on their four-year partnership with Malala Fund to create something truly unique: a fragrance collection that connects people through scent to communities in Tanzania, Nigeria, Pakistan, and Brazil, where barriers to girls’ education are among the highest.
Using ingredients from each region, the new Pura x Malala Fund Collection uses scent to transport people to these regions directly. “Future in Bloom,” for example, invokes Pakistan’s lush valleys through notes of jasmine, cedarwood, and mango; while Tanzania’s fragrance, “Heart on Fire,” evokes the spirit and joyfulness of the girls who live there through cardamom, lemon, and green tea.
The new Collection honors the work Malala Fund does every day, partnering with locally-led organizations in these four countries to ensure every girl can access and complete 12 years of education. Each scent celebrates the joy, tenacity, and courage of the women and girls driving change on the ground, while also augmenting Pura’s annual grant to Malala Fund by donating eight percent of net revenue from the Pura x Malala Fund Collection to Malala Fund directly.
Just as each country’s scent is unique, so too are their needs related to education. But with support from Malala Fund and Pura, local leaders are coming up with creative ways to mobilize entire communities (parents, teachers, elders, and the students themselves, in their pursuit of solutions, understanding that educating girls helps everyone thrive. Here’s how their efforts are creating real, durable impact in Tanzania and Pakistan, and creating a ripple effect that changes the world for the better.
Parent-teacher associations help Maasai girls and their communities in Tanzania problem-solve
Northern Tanzania, Grace’s home, is home to pastoralist communities like the Maasai, a nomadic people who have moved with the seasons to nurture the land and care for their livestock for centuries. The nomadic nature of this lifestyle creates significant and unique barriers to girls’ education. Longstanding gender roles have enabled Maasai to survive in the harsh environment and have placed great value on both women and men. Over time, as nomadic life has been threatened by the privatization of land and stationary education models have been implemented, the reality of pastoralist livelihood has shifted and introduced new complexities. Now, the sheer distance to schools is both a practical challenge and one that often comes with danger from the landscape, predators, and potential exposure to assault along the journey. Girls shoulder the responsibility of household chores and there is often cultural pressure around early marriage – both leading to boys’ education being prioritized over girls’.
“There are very, very good [pastoralist] cultural practices, which are passed from generation to generation,” says Janet Kimori, an English teacher at Lekule Girls Secondary School in Longido, Tanzania. But when cultural practices act as educational barriers, “you have to sit down and look for where you are going to assist. As a school, as an individual, the school administration—all of us will chip in and know how we are going to deal with this problem.”
PWC works to ensure girls are able to exercise their right to an education while also preserving pastoralist culture. One successful approach, the organization found, has been the formation of Parent Teacher Associations (PTAs), created with help from Malala Fund. In PTA meetings, students, parents, teachers, elders, and government officials meet, discuss educational barriers, and come up with community-led solutions that preserve and honor their culture while advancing educational outcomes.
One recent PTA meeting highlights how these community-led solutions are often the most effective. At Lekule Girls Secondary School, the lack of fresh water forces girls to walk long distances to collect water for the school’s kitchen during the school day, and these long journeys not only disrupt class time but can leave girls vulnerable to sexual assault in isolated areas. Through facilitated discussion, PTA members landed on a solution: installing a borehole to pipe in fresh water to the school. Reliable access to water creates a better learning environment for the girls, but it also benefits the community at large, as local governments are then more likely to invest in health clinics and other community resources nearby.
With a solution in place, the PTA was then able to discuss ideas and map out a course of action. The women would raise money for the cost of the borehole, while the men would recruit workers to dig the hole and lay the pipe. Together, they would ask government officials to match their investment.
The benefits of PTA meetings within the pastoralist communities are undeniable. “The girls are talking and addressing issues in a confident way, and parents feel they are part of the resource team to solve challenges happening at school,” Grace says. One unexpected benefit: The larger cultural impact these PTA meetings have created. Thanks to the success of PTAs within pastoralist communities, the models are now being endorsed on a national level, and schools across Tanzania are starting to use them to solve problems in their own communities. When a community creates opportunities for girls to learn, everyone benefits.
Safe spaces in rural Pakistan help students and their parents connect, then drive change
A continent away in Pakistan, the country’s northernmost region of Gilgit-Baltistan seems like a land untouched by time. The region’s looming mountains, snow-capped peaks, lush valleys and crystalline lakes draw nature lovers and landscape photographers from around the world, but living among this kind of breathtaking scenery has its drawbacks. Schools in the region are few and far between, and the area’s harsh climate often makes roads inaccessible for travel. Poverty and gender-based discrimination are additional obstacles, making school even further out of reach, and girls are affected disproportionately. Going up against these barriers requires a persistent, quiet strength that’s found in the women who live there and reflected in Pakistan’s signature scent.
Saheli Circles are how local leaders in Gilgit-Baltistan are bridging the gap between girls and education. An Urdu term for “female friend,” Saheli Circles are after-school safe spaces where girls........