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The story behind that infamous tweet about Robert Kraft and the Sens

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Sliding into somebody’s DMs has a certain connotation in the social media realm, but sometimes it’s the only way for a reporter to contact a potential source for a story.

So I decided to shoot a direct message to @SensDiehardz after a tweet from the account went viral, causing Senators fans to briefly fantasize about the possibility of New England Patriots owner Robert Kraft having an interest in purchasing the NHL team in Ottawa.

“Kathryn Kraft (Robert Kraft’s granddaughter) posted this on Snapchat today…..Take a look at the emojis. Please buy the team,” @SensDiehardz’s tweet read at 12:11 p.m. ET on Oct. 5.

The picture in question was an interior shot of Canadian Tire Centre, showing the ice surface. To the bottom right there were three suggestive emojis – a money bag, a handshake and a shush face. The post from a purported member of the Kraft family seemed to indicate a significant financial transaction was on the horizon.

Within a couple of hours, the tweet had completely consumed the Senators’ fan base on social media.

Fans were desperately trying to decode the message, questioning the validity of the post. Why on earth would Robert Kraft have any interest in purchasing the Senators? But the consensus seemed to be that the post was too random to not have some grain of truth to it.

In the end, the story turned out to be false; Robert Kraft does not have a granddaughter named Kathryn and the story only had shelf life of a few hours.

But what was the story behind that post? Was it photoshopped by somebody to create a buzz? And why did @SensDiehardz believe that it came from Robert Kraft’s granddaughter?

I reached out to the person who runs the @SensDiehardz account via direct message and asked if they would participate in a phone interview to give their version of how the events unfolded.

“I would love to talk about this over the phone, because there’s so much more to it,” they wrote back on Twitter’s private messaging function. “I didn’t make this up. I would never do that because I know what this franchise means to the people of Ottawa.”

They agreed to the phone interview on one simple condition: That I would protect their identity.

“The last thing I need, is to become Ottawa’s own Steve Bartman.”

So the first thing the person who runs the @SensDiehardz account wants to make clear, is that they weren’t out for fame or notoriety by posting this picture to Twitter.

“If I really wanted the attention, I would have........