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Geometry fuels new TaylorMade driver

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TSN Senior Reporter


The new SIM driver from TaylorMade is, well, let’s just say it: different looking.

And that’s really why it works, said the company at the launch of the club that will be the face of a new line of SIM offerings. It’s built around geometry that’s intended to help increase clubhead speed leading to longer drives. SIM stands for Shape In Motion.

“The history of driver design has been about prioritizing trade-offs,” said Tomo Bystedt, TaylorMade’s senior director of product creation.

“You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology,........