Last week, Alabama Gov. Kay Ivey lambasted the United Auto Workers (UAW) in a social media post on X (formerly Twitter) ahead of a union vote at the Mercedes-Benz plant in Vance, Alabama, set for mid-May. Ivey has been campaigning for months against autoworker unionization in the state.
Ivey’s post referenced an anti-union op-ed by Nathaniel Ledbetter, speaker of the Alabama House of Representatives, to which Ivey added: “The UAW is NOT the good guy here. Thank you, Mr. Speaker, for calling out the UAW for what it is — corrupt, shifty and a dangerous leech.” Her post went semi-viral, garnering over 400,000 views, and it was reposted by her close political ally in resistance to autoworker unionization, the Business Council of Alabama (BCA).
While Ivey’s fierce opposition to the UAW is no secret, what was noteworthy about her post was the so-called media outlet she cited: Yellowhammer News.
Yellowhammer is no ordinary “news” site. It is co-owned by a longtime political consultant, Paul Shashy, who has deep ties to the Alabama political and business establishment, which is driving the opposition to the UAW. Indeed, in March 2023, the Business Council of Alabama, which is coordinating a statewide anti-union campaign, announced its hiring of Shashy as a political strategist.
None of this appears to be disclosed in Yellowhammer’s day-to-day coverage of topics, like the autoworker union drive, despite the owner’s apparent conflict of interest. Moreover, while Shashy purchased Yellowhammer in late 2023, its past owners have been lobbyists and consultants for major state politicians and executive directors of the Alabama GOP.
All told, the relationships between Yellowhammer’s ownership and Alabama’s anti-union politicians and business groups shed more light on what unionizing autoworkers are up against. Essentially, Alabama’s anti-union corporate forces have at their service one of the state’s biggest “media” networks, which is owned by someone who directly works for the BCA. As it churns out coverage and op-eds hostile to the UAW, those same corporate forces and their political allies can then invoke all this as “news.”
On its website, Yellowhammer News claims to be “Alabama’s second-largest media outlet.” It tells advertisers that its news site has 57 million annual pageviews, 35,000 email subscribers, 25 radio affiliates and TV broadcasting to over 800,000 households. It has 107,000 followers on Facebook.
Yellowhammer describes itself as “Alabama’s preeminent outlet for news, analysis and much more.” It says it is “committed to delivering the news in a manner that reflects the state of Alabama, its people and their values.” Its catchphrase is “We know Alabama.”
But Yellowhammer is far from a regular news site. It has a documented history as a conservative operation owned and run by GOP political consultants and lobbyists with deep ties to corporate interests in Alabama.
According to a 2019 Columbia........© Truthout