Likes, comments, and shares on make a difference in boosting visibility

Most people use social media to serve their self-interests. What could be more self-serving than evangelizing your local businesses, the heartbeats of your community’s economy? Thriving local businesses create local jobs, support local charities, and often offer a broad range of goods and services not found elsewhere.

A community is defined by its eclectic mix of independent coffee shops, restaurants, specialty shops, mom-and-pops, and service providers. Without them, the community lacks soul. Additionally, supporting local businesses keeps storefronts alive rather than vacant and depressing.

Shopping locally keeps most of your money in your community instead of going to large corporations. Additionally, considering climate change’s detrimental effects, shopping locally – walking or driving shorter distances – reduces your carbon footprint. With summer upon us, we’ll be spending more time ‘out and about’; hence, stroll to your local pub with your neighbours or explore local shops. In addition to supporting your local businesses with your consumerism, consider supporting them on social media.

Photo by Tim Mossholder

Photo by Tim Mossholder

Follow

Follow your favourite restaurants and stores’ Facebook Page, Instagram, and X/Twitter account. The more followers a business has, the more visible its posts are. Go one step further and invite your friends to follow them as well.

Engage,........

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