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Demo-lition Project – MS NOW

Something, something…deckchairs…

Something, something…deckchairs…

We recently covered how the new weekend program on MS NOW, “Connect: With Jacob Soboroff”, had shed about 20 percent of the audience from prior shows in the timeslot. Looking over most of the revamped schedule at the network for the last quarter, there is very little to be seen in the form of good news, let alone improvements made by all of the shuffling.

“Money, Power & Politics” Averaged 710,000 total viewers, a six percent decline in the timeslot before the change. In the 25-54 demo, the program lost 16 percent. 

“Money, Power & Politics” Averaged 710,000 total viewers, a six percent decline in the timeslot before the change. In the 25-54 demo, the program lost 16 percent. 

“On the Line with Alicia Menendez” Averaged 602,000 total viewers, a five percent drop in the timeslot before the change. In the demo, it lost 15 percent.

“On the Line with Alicia Menendez” Averaged 602,000 total viewers, a five percent drop in the timeslot before the change. In the demo, it lost 15 percent.

“The Moment with Katy Tur” Averaged 718,000 total viewers, down five percent in the timeslot before the change. In the demo, it lost 15 percent.

“The Moment with Katy Tur” Averaged 718,000 total viewers, down five percent in the timeslot before the change. In the demo, it lost 15 percent.

“The Weeknight” Averaged 1 million total viewers, down nine percent in the timeslot before the changes. In the demo, it lost 27 percent.

“The Weeknight” Averaged 1 million total viewers, down nine percent in the timeslot before the changes. In the demo, it lost 27 percent.

“The 11th Hour with Ali Velshi” Averaged 753,000 total viewers, down six percent in the timeslot before the changes. In the demo, 12 percent of viewers were lost.

“The 11th Hour with Ali Velshi” Averaged 753,000 total viewers, down six percent in the timeslot before the changes. In the demo, 12 percent of viewers were lost.

In a lone dose of good numbers, “Morning Joe”, after trimming its fourth hour, saw a slight two percent bump in total viewers, but in the key demographic it managed to drop 14 percent.

In a lone dose of good numbers, “Morning Joe”, after trimming its fourth hour, saw a slight two percent bump in total viewers, but in the key demographic it managed to drop 14 percent.

Cable News Demo Rankings........

© Townhall