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CHARLEBOIS: Return of Dunkin’ signals crack in Canada’s coffee empire

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CHARLEBOIS: Return of Dunkin’ signals crack in Canada’s coffee empire

Decision to revive Dunkin’ in Canada not really about donuts, it's about identifying weakness in market

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For years, Dunkin’ Donuts’ collapse in Canada was viewed as one of the great business failures in the country’s foodservice sector. Once a formidable rival to Tim Hortons, especially in Quebec, Dunkin’ gradually disappeared from the Canadian landscape before officially exiting in 2018. Many assumed the brand was gone for good.

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