All In: Gossip girls help fuel women’s sports' phenomenal growth

From left, Candace Parker, Sarah Spain, Breanna Stewart, and Carol Stiff pose for photos at the espnW Summit on Oct. 3, 2018 in Newport Beach, Calif. Spain's podcast, “Good Game with Sarah Spain.” includes the previous day’s women’s sports news and is often followed by interviews. (Photo by Meg Oliphant/Getty Images)

In the five years that I’ve been writing this column, the landscape of sports journalism has changed dramatically.

In January 2020, I went “All In” writing stories exclusively about women and girls in athletics. My early columns quoted an eye-opening statistic that became a rallying cry for the Women’s Sports Foundation: women only received 4 percent of sports coverage in the media.


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Now it’s 15 percent. Next year it is expected to hit 20 percent.

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That might be a low prediction. In the United States alone, the WNBA, the NWSL and the PWHL are all expanding and improving. The success of women athletes in the Summer Olympic Games, including the U.S. Women’s National Soccer Team, USA basketball, USA Gymnastics and the endless parade of track and swimming champions, is fueling these sports on our home soil. We are about to embark on another phenomenal........

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