‘Hidden gem’ is now the biggest lie on the internet |
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‘Hidden gem’ is now the biggest lie on the internet
The next time you find an incredible food joint or a serene park, consider doing something radical. Tell a friend. Maybe two. Then, shut up.
When I say the word “hidden gem”, what comes to mind? The food stall that served the best street–style chowmein. The tea stall where students and office workers gathered in the evening for the best cardamom tea. The family–run cafe that had the most terrible decor but the best food and service.
All the places that served good food and a good vibe, and survived because of the community. Their customers were regulars, not visitors ticking something off a recommendation letter. But now all of that has officially gone. Because all good places, or “hidden gems”, are always just one step away from being found.
One reel with the title “Just visited this hidden gem cafe that no one knows about” or “Visit this hidden gem the next time you go out”, and suddenly the whole facade falls. “Hidden gems” have become the biggest lies on the internet. The moment someone calls a place a “hidden gem”, just know that its hidden days are numbered.
A tiny........