Indian aunties are leading the baddie era |
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Indian aunties are leading the baddie era
Anyone doing anything confident and cool outside the box is termed a baddie in 2026. The idea has expanded far beyond age, body type, or aesthetic category.
Gurugram: The baddie aesthetic is quickly moving past the niche Sobo bubbles and evolving to a greater genre. Being excessive, expressive, and entirely yourself is now the real fit. The modern baddie isn’t confined to a single look: high glam and dewy makeup.
And with the trend catching up fast, a new gang is emerging. So much so that a Bandra cafe recently invited “eligible baddies” to a screening of Devil Wears Prada 2. According to Hindustan Times, the cafe’s only strict requirement is to be unapologetically “too much”.
‘Too much’ is having a moment. In fact, it might just be the moment.
A recent survey by vegan lip care brand Too Much found that the definition of a “baddie” is evolving in India. Around 64.2 per cent of respondents no longer associate “baddie” with just full-glam beauty. Instead, a significant 45.6 per cent say the term now centres more on attitude and confidence than appearance.
As reported by India TV, according to Dr.Devanshi Desai, a counselling psychologist and........