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Opinion National Interest PoV 50-Word Edit

ThePrint On Camera Videos In Pictures

Society & Culture Around Town Book Excerpts Vigyapanti The Dating Story

More Judiciary Education YourTurn Work With Us Campus Voice

Indian aunties are leading the baddie era

Anyone doing anything confident and cool outside the box is termed a baddie in 2026. The idea has expanded far beyond age, body type, or aesthetic category.

Gurugram: The baddie aesthetic is quickly moving past the niche Sobo bubbles and evolving to a greater genre. Being excessive, expressive, and entirely yourself is now the real fit. The modern baddie isn’t confined to a single look: high glam and dewy makeup. 

And with the trend catching up fast, a new gang is emerging. So much so that a Bandra cafe recently invited “eligible baddies” to a screening of Devil Wears Prada 2. According to Hindustan Times, the cafe’s only strict requirement is to be unapologetically “too much”.

‘Too much’ is having a moment. In fact, it might just be the moment.

A recent survey by vegan lip care brand Too Much found that the definition of a “baddie” is evolving in India. Around 64.2 per cent of respondents no longer associate “baddie” with just full-glam beauty. Instead, a significant 45.6 per cent say the term now centres more on attitude and confidence than appearance.

As reported by India TV, according to Dr.Devanshi Desai, a counselling psychologist and........

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