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I fought against Twitter blue tick because it creates an Apartheid in conversations

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29.11.2019

I finally dumped my Twitter blue tick in protest by changing my username last week. As I write this column, Twitter has again restored the blue tick. I am no longer part of the public clamour for Twitter’s blue-blooded blue-ticks because it engenders a new 21st century Apartheid in conversations.

For the uninitiated, the blue tick verification is a badge of honour Twitter gives to only some of the accounts, out of its several million users. Those lucky few and honoured accounts are known as verified accounts. We can call these blue tickers an exclusive club of Twitter users, who stand on a pedestal and oversee from their rarefied, verified lens large swathes of masses, ordinary teeming millions, who have to be shepherded with their wisdom and opinion.

If you know someone who can fetch blue ticks for others, then you can use that as a leverage and enhance your position in the society. In that sense, blue tick is a real possession, an accessory of arrival not just a virtual gimmick. I have even heard people saying they can arrange a blue tick for Rs 5 lakh.

It is such a sought-after thing on social media that Twitter officials are often pestered for it and the managing director of its India operations, Manish Maheshwari, had to announce on his Twitter bio........

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