As Bad Bunny plays the Super Bowl, he’ll be cheered on by the Israeli-American producer on his team |
When Latin rapper Bad Bunny takes the stage at the Super Bowl LX halftime show on Sunday, Israeli-American producer Yuval Chain will be watching to see whether the song he co-produced, “El Clúb,” made the set list.
For Chain, it would be an additional flex after the 2025 Bad Bunny album “Debí Tirar Más Fotos,” which featured his song, won the Grammy earlier this week for the best album of the year.
“It all feels surreal,” Chain told The Times of Israel. “This is stuff that I would have dreamt of when I was younger.”
The 33-year-old Chain, who grew up in Jerusalem and Tel Aviv, has gained significant recognition within the Latin and hip-hop music sectors in recent years for his versatile production style, which blends modern trap, reggaeton, and pop elements. In addition to Bad Bunny, who is arguably the top name in the music world right now, Chain has produced music for superstar rappers Sleepy Hallow (“2055“), Drake (“Rich Baby Daddy“), and Post Malone (“Back to Texas“).
Chain doesn’t yet know whether “El Clúb” will be among the songs Bad Bunny performs in his 12-minute Super Bowl set, he said. The singer, who has won six Grammy Awards, 17 Latin Grammy Awards, eight Billboard Music Awards, and 13 Lo Nuestro Awards, has a lot of great material to choose from, Chain noted.
Chain works under the stage name UV Killin Em, which is a nod to his Hebrew name, Yuval, and the 2010 Fabolous song “You Be Killin Em.” He is open about the fact that he is Israeli, and hasn’t suffered at all from it professionally, he said.
Music production is a complex process that can involve many different talents, including songwriting, arranging, and sometimes even playing the instruments used in a song, Chain explained. While producing songs was a much simpler process decades ago, many tracks today involve multiple producers located in different........