Israelis spend Passover under shadow of Iran war, as businesses cling to survival |
JTA — The day before Yael Ben Cnaan was set to take over ownership of Bishvil Flowers, a corner flower shop located in the upscale Lev Hair neighborhood, an Iranian cluster munition landed on the street outside.
The March 9 impact shattered the store’s windows and left shrapnel holes in the walls. The flowers inside, which Ben Cnaan was unable to access due to police closure of the street, were left to wilt. “In the meantime, the shop was not operating. There was no income, but the expenses continue: rent, payments and commitments I already took on when entering the business,” Ben Cnaan said.
All of this took place in the lead-up to the Passover holiday, which, according to Ben Cnaan, is the most important time of year for flower shops like hers.
“We depend on the revenue during these weeks to keep us alive,” she said in an interview at her shop.
Ben Cnaan was seemingly undeterred by the strike and wasted no time setting up a crowdfunding campaign and posting on Instagram that she would soon reopen with a limited number of orders available for pickup ahead of the holiday. “I don’t have a choice. If I don’t manage to sell bouquets, we would have to close.”
An online fundraiser has raised NIS 45,000 (about $14,000), according to Ben Cnaan, allowing her to cover repair costs in the short term. But the long-term survival of the shop, which has become a community staple over its 17 years, remains uncertain.
In the Instagram post announcing the limited resumption of sales, she urged community members to consider purchasing bouquets or making donations to help sustain the business. “It will likely not be enough,” Ben Cnaan added.
Nearly four weeks into Israel’s war with Iran, which has quickly escalated into a regional conflict, stories like Ben Cnaan’s are commonplace. Businesses are struggling due to widespread closures and damage from Iranian missiles, which have killed 16 Israeli civilians and foreign nationals in Israel, along with four........