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Making inroads: An unlikely 38-hour drive from Dubai to Jerusalem, via Riyadh

17 18 42
15.08.2022

A week ago, Jewish American businessman Bruce Gurfein left his home in Dubai for a long drive.

In his SUV and with one of his employees at his side, Gurfein drove west on the United Arab Emirates’ E11 highway, the shores of the Persian Gulf to his right. After about 10 hours and approximately 1,000 kilometers (some 621 miles), Gurfein reached his first destination: Riyadh, the capital of Saudi Arabia.

Gurfein’s journey was branded as the first ever land journey from the UAE through Saudi Arabia and Jordan to Israel. He embarked on the road trip to promote his regional accelerator for food and desert technology.

On Friday, Gurfein crossed into Israel and arrived in Jerusalem after a total of 38 hours on the road, covering more than 3,580 kilometers (nearly 2,225 miles), and stopping in major cities of the countries he passed through.

Gurfein’s new entrepreneurial accelerator is called Future Gigs. His idea is to connect companies and businessmen in the region in the fields of food technologies and desert agriculture, and to bring Israeli companies to do business in Saudi Arabia.

“The journey is a way to raise awareness that there is still no peace between all the countries, but that the way to bring peace is through good business relations between the nations,” Gurfein told The Times of Israel in a phone interview, while in Saudi Arabia’s Jeddah on Friday.

#Jeddah #oldtown amazing vibe #SaudiArabia #uae to #Israel via #KSA #Jordan #Palestine and #Bahrain #journey pic.twitter.com/LZ5OnaSrQx

— Bruce Gurfein بروس غورفاين (@BruceGurfein) August 9, 2022

“Good business relations: This is what they managed to do between the Emirates and Bahrain and Israel, and this is also the reason why the Abraham Accords is a warm peace compared to the cold peace between Israel and Jordan and Egypt,” he said.

Gurfein, a US native, has lived in the United Arab Emirates since 1997. A practicing Jew who wears a kippa, he is active in establishing contacts with Israeli companies in the Emirates. He says there are already Israeli companies operating in Saudi Arabia, despite the lack of ties between Jerusalem and Riyadh.

“The Israeli companies are not........

© The Times of Israel


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