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Wiliot gets $200 million led by SoftBank for product-tracking chip tags

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Wiliot, a maker of battery-free Bluetooth-based chips to tag onto consumer-packaged goods, said Tuesday it has raised $200 million in a Series C funding round led by SoftBank’s Vison Fund 2.

The company, which calls itself a “sensing-as-a-service” and an internet of things (IoT) firm, has developed low-cost, self-powered stamp-sized computerized-tags, that can be attached to any product or packaging, to get a sense of its physical and environmental conditions. The data gets sent to the cloud, where machine learning algorithms translate the information into insights for businesses across a range of industries, while at the same time making sure the data is secure and private, the company said in a statement.

“For decades, there has remained a massive gap as trillions of products travel billions of miles without any data being available as to their status, whereabouts, or situation,” the statement said. “Lacking this information, global supply chains have been generally in the dark.” This is why many makers of consumer-packaged goods, pharmaceuticals, furniture, and apparel have been working with........

© The Times of Israel

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