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Fiverr to tout wares in US Super Bowl ad spot next month

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Fiverr International Ltd., an online marketplace for freelancers, will run its first Super Bowl ad during the event on February 7, the company said, joining other Israeli firms like Wix and SodaStream that have in past touted their wares on the National Football League’s annual championship game in the US .

The Super Bowl LV ad will be an evolution of the company’s recently launched campaign, “It Starts Here,” which went live in September 2020 and focused on small businesses that have undertaken a digital transformation in the past year as they addressed the coronavirus pandemic with support from freelancers on Fiverr, the company said in a statement.

“It doesn’t get any bigger than the Super Bowl from a branding and marketing perspective,” said Gali Arnon, chief marketing officer at Fiverr. “We believe this is a major opportunity for........

© The Times of Israel

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