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Adding tech twist to storytelling, entrepreneurs try to bridge generation gap

6 5 1
27.07.2021

As the coronavirus pandemic raged, social distancing and lockdowns kept many grandparents away from their grandkids, leaving phone calls or video chats as the only way to keep in touch — but it wasn’t very satisfactory.

When grandparents called, children were often otherwise engaged or uninterested in talking, and when they did talk, they limited themselves largely to “yes/no” answers without significant content. “It didn’t create experiences,” said Yoav Oren, the co-founder of Zoog, who has three children ranging from 1.5 to 7.5 years old. “Just a lot of frustration.”

That was when Oren and his co-founder Matan Guttman, both 38, realized there was an opportunity to bridge the gap by applying technology to that age-old beloved shared activity, reading a story aloud.

“Reading books is a framework for expression,” he said. “It is a great way to connect.”

So, Oren and Guttman set out to develop a way to create personalized video books.

The company takes existing stories or makes up its own, and transforms them into personalized and portable storybooks. The readers become part of the story with augmented reality masks, filters, sound effects and animation, through the use of machine learning and animation-creation........

© The Times of Israel


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