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Israeli startup looks to help small businesses tackle Amazon-like delivery logistics

20 15 3
20.04.2022

At the height of the first COVID-19 lockdown in Israel two years ago, Israeli-American entrepreneur Avi Moskowitz and his team at BeerBazaar, a craft brewery with five locations across Israel, struggled to figure out the logistics of delivering their craft beer to new customers nationwide.

They joined scores of small businesses selling physical products from all over the world suddenly forced to contend with dispatch, shipping, and last-mile delivery to keep their operations — and often their life’s work — going amid one of the worst global health crises over the past century.

In March 2020 and their ensuing weeks, BeerBazaar managed to deal with the first few dozen orders nicely but quickly became overwhelmed as such orders started rolling in by the dozen a day.

“Getting a product from Point A to Point B is actually incredibly complex,” Moskowitz recently told The Times of Israel in a video-conference interview from the back of a cab in New York City. He was on a business trip meeting clients and partners for his new venture, PrettyDamnQuick (PDQ), a checkout-to-delivery management platform for small businesses founded in 2020 — and a direct invention from the necessity of having to run delivery logistics for BeerBazaar on the fly.

Moskowitz and PDQ are well aware that there are dozens of existing tools and platforms that offer logistics and shipping solutions but many address the enterprise market — like Bringg, the Israeli delivery logistics platform for enterprises — and may be overly complex for smaller businesses, not to mention the hefty costs.

“SMBs [small- and medium-sized businesses] don’t have the same opportunities. And we are speaking to a pain point. The market has many, and our slice is SMBs because we know this pain, we were in their shoes [with BeerBazaar]. It’s people who get up in the morning........

© The Times of Israel


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