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Anne Frank’s Israeli classmate behind popular breast-inspired fidget toy

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13.09.2021

JTA — If you know any young children or fidgety adults, chances are you’ve seen, heard, or coveted a handheld piece of dimpled silicone known as a “pop-it.”

The must-have toy was originally created in the 1970s by an Israeli couple with a penchant for playthings, according to a BBC report that calls the pop-it “an overnight sensation more than 40 years in the making.”

Theo and Ora Coster created more than 150 toys and games through their company, Theora Design, including some that immediately became popular worldwide, such as “Guess Who?” and “Zingo.” Others became popular in Israel, where Theora first made promotional products for banks and other businesses, according to the company’s website.

The pop-it was inspired by a dream that Ora Coster had after her sister died of breast cancer, according to the BBC report.

“She said, ‘Theo, imagine a large field of breasts, ladies’ breasts, that you can push the nipple,'” the couple’s son, Boaz Coster, told BBC. “She was very open, she said whatever was on her mind, to anyone… She went to him and she said, do a carpet of nipples that you can press from one side to the other. And he did just that.”

It was hardly the only time that Ora convinced Theo to create something that would go on to........

© The Times of Israel


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