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Corona and Zoom: Israel’s top trending Google searches in 2020

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09.12.2020

Google released its top trending searches for 2020 this week, with the pandemic, pop culture and politics leading in Israel.

The search terms reported by Google were those trending for the year, with the largest spike in searches compared to last year, not the most searched terms overall. The focus on trends better reveals users’ changing interests and reactions to current events.

The report depicts a populace in Israel and abroad made anxious by the coronavirus pandemic, and looking online for solutions and distractions.

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Israel’s top trending term overall was “corona,” Hebrew shorthand for the virus, followed by “Health Ministry.” In third place was “N12,” the website for Israel’s Channel 12 news. “Employment Service Bureau” was in ninth place overall.

Traffic for all four of the search terms peaked in mid-March, when Israel began its first national lockdown, causing a massive wave of job layoffs, and Prime Minister Benjamin Netanyahu declared a state of emergency.

Fourth on the list was “Wpad,” an online protocol used for working from home. “Zoom” took fifth place and an online grocery delivery service was sixth.........

© The Times of Israel


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