Cabinet approves ex-UK envoy Hotovely to lead National Public Diplomacy Directorate |
The cabinet unanimously approved on Sunday the appointment of former ambassador to the UK Tzipi Hotovely as the head of the National Public Diplomacy Directorate in the Prime Minister’s Office, filling a position that has been vacant for some two years.
In another senior appointment move, the cabinet also approved the appointment of Doron Cohen as Civil Service Commissioner.
They both take office on May 5.
“In her various roles, Hotovely worked, among other things, to promote the image of the State of Israel, was interviewed extensively by international media outlets around the world, and fought in the international public relations arena during the war,” the PMO said.
The last head of the directorate, Moshik Aviv, resigned in May 2024 and was not replaced, even as Israel fought wars on several fronts and faced severe and mounting global criticism among both allies and adversaries.
Prime Minister Benjamin Netanyahu welcomed the appointments, calling them “outstanding.”
“Wishing you all the greatest success for the benefit of all Israeli citizens!” he wrote on his official X account. He noted as well that that the cabinet also approved Col. (Res.) Nati Cohen as head of the National Digital Agency, which focuses on bringing the public arena into the digital age.
Hotovely, a member of Netanyahu’s right-wing Likud party and former deputy foreign........