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Titan and the Girl child go hand in hand: NE Sridhar, Titan

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It is well known that representation of women at workplaces is relatively less as compared to men. The #metoo campaign has also highlighted harassment women face at the workplace. Gender diversity has therefore come up as an important issue for making companies equitable and socially responsible.

However, for Titan, the manufacturers of watches, jewels, eyewear and perfumes, women have always been an integral part of their business. It was 1987, well before CSR programmes took shape in India, that Titan took a conscious decision not to hire from the market and the industry (except for a few seniors) and started hiring young boys and girls and trained them to become watchmakers. The girls made a natural fit to watch assembly operations. They were good at repetitive activities and had the natural finger dexterity that helped them go about the assembly operations. At the same time, the company started working in various communities to encourage young women to form self-help groups in the community. The self help groups skilled them to be productive and today many of them have been part of this extended arm of the company for more than 20 years. Hiring young women and youth from far off schools also created a need for Titan to support education in the neighbourhood, for the needy and meritorious. So about 30 years back, the company began providing them with scholarship support for continuing higher education. Mr Sridhar, AVP & Head of Corporate Sustainability at Titan says, “Working with women in the community, hiring them in our........

© The Times of India