Should you join the Guzman y Gomez fiesta?

Last week, the publicity hype machine was set to “fiesta” mode with much fanfare over the Guzman y Gomez listing on the ASX.

However, investors should be wary of piling into initial public offerings (IPOs) because for every Nvidia, Google, Apple or Microsoft that turns out to be a big winner, there are thousands of losers.

Guzman y Gomez Co- CEO Steven Marks at the Guzman y Gomez floating at the ASX in Sydney.Credit: Dominic Lorrimer

Take it from someone who learnt the hard way, the cards are........

© The Sydney Morning Herald