Fairness, not speed, must drive quick commerce |
Indian cities are experiencing not only escalating temperature, but also a growing demand for quick commerce as the summer intensifies. Consumers are demanding the delivery of groceries, medicine and other day-to-day needs within minutes. The promise of instant fulfilment at the touch of a button has changed the habits of consumers, who feel that going out in this heat is a burden. This increase d dep endence on convenience fuelled by demand for faster delivery raises concerns, particularly for delivery riders. This summer is a test of endurance for delivery riders.
They navigate through blazing heat, racing against time. They are subjected to direct sunlight, hot winds and traffic pollution. A majority of them handle multiple deliveries in an hour; this may lead to dehydration, heat exhaustion, fatigue, and even heatstroke in severe situations. Protective gear such as helmets and uniforms adds to the discomfort. In some of the dark stores and warehouses, access to basic amenities such as shaded rest areas, drinking water or medical support is inconsistent. This necessitates a paradigm shift for the quick commerce industry – to shift from a fast to a fair mode. They can redesign their systems focusing on the riders’ health and safety especially in this hot weather.
This may involve the supply of cooling gear, hydration kits, minimum rest periods, and fair compensation. They can also provide heat-sensitive routing in their delivery apps,........