The triumph of Donald Trump and the defeat of a Democratic party beholden to identity politics has prompted many to conclude that woke ideology is dead. The problem here is that people have been writing this obituary for some years now, ever since the ideology reached its apex of insanity in the summer of 2020. Still, it has refused to die.
Corporations have come to realise that feigning voguish positions on social matters is not good for business
However, the hyper-liberal dogma does now display tangible signs of retreat in one area: the business sector. If woke is not quite dead yet, then its opportunist capitalist offshoot, does at least seem moribund.
Walmart, the world’s biggest retailer, which employs 2.1 million people, is to phase out some of its diversity, equity and inclusion (DEI) initiatives, and will no longer consider race and gender policies when granting supplier contracts. Walmart has also agreed to review support for Pride events and withdraw from rankings by the Human Rights Campaign, an LGBT advocacy group. The retailer states: ‘We are willing to change alongside our associates and customers who represent all of America’. That ‘all’ in this statement is significant.
Elon........