How sustainability stole Christmas |
The glitz and glow of the Christmas period, from gently twinkling lights to the fireworks of New Year, is something we look forward to every year.
Yet through the years, the season seems to have lost a little of its magic. Things sparkle a little less than they once did. Is it just nostalgia to think so? Everything looks more impressive as a ten-year-old, after all.
That our Christmas loses a little sparkle is a small price to pay in the corporate central planners’ march towards a ‘circular economy’
But the now annual denunciations of Quality Street suggest otherwise. For those unaware, in 2022 Quality Street abandoned its shiny crinkle wrappers in favour of low-grade matt paper. The wrappers these days look more like eco toilet roll packaging than delicious Christmas treats.
It’s not just chocolates which are no longer the same. Low energy LED fairy lights lack the warm glow of the lights we grew up with. Many Christmas crackers have lost their crack, for the sake of the environment, naturally. And God forbid you want to roast chestnuts on an open fire and have to navigate the tightening regulatory noose around the hearth.
Why is this happening?
It is certainly not due to consumer demand. One........