Donald Trump is the original Kick streamer |
President Trump will deliver the first State of the Union address of his second term tonight – and the White House social media team want to whet your appetite. “The White House digital team will transform all its social channels into ‘Trump TV’ – a 12-hour retrospective of the year since President Trump’s last address to Congress,” Axios reports.
Your correspondent can’t help but feel Team Trump is missing a trick. The most transfixing thing to show the American people before the address isn’t “Trump of the last 12 months,” it’s “Trump live.”
Cockburn has observed with intrigue how his younger relatives watch streamers’ content, from IShowSpeed traipsing across Africa to the likes of Clavicular and the ASU Frat Leader “framemogging” each other (no idea). The appeal was lost on him, until he saw the similarities with how his boomer contemporaries follow the President. The Trump administration is compelling for the same reasons as a Twitch stream: the dramatic tension of watching an absurd central character live, in the moment, when anything could happen. You’re hypnotized by his interactions with the supporting cast: oh look, there’s Kid Rock. Wait, what’s he going to say to Tucker Carlson this time? Is that Gianni Infantino again? He was on yesterday’s stream too.
This is why the........