When we think of an ‘addict’, certain stock images come to mind: a homeless person in the park sniffing glue, a gaunt figure with a heroine needle in their arm, a breakfast-time vodka drinker…

But such gothic characterisations mask what is in reality a far more universal and less overtly dramatic — though still pernicious — phenomenon. Addiction doesn’t have anything to do with what one is addicted to: it can’t be neatly circumscribed to those who rely on hard drugs or alcohol.........

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