Snap ditches smatphones, launches $2,195 AR glasses 'Specs' |
Snap bets on a post-smartphone era with its most advanced, fully standalone augmented reality hardware to date (AR glasses "Specs").
The Snapchat parent company on Tuesday launched its first augmented-reality glasses for consumers at a hefty price of $2,195, pitching the device as the future of how people interact with technology in the AI age.
Unveiled at the Augmented World Expo in Long Beach, California, Specs mark a major bet by the social media minnow in a device category that even Apple has struggled to turn into a hit with its Vision Pro headset.
The launch comes at a critical moment for Snap, whose ad business is under pressure from larger rivals.
An activist investor has also demanded it spin off or shut down the cash-burning Specs unit after more than $3.5........