AI-generated ads should be exempt from EU transparency rules, retailers demand |
The retail industry, led by the European association Eurocommerce, has officially requested that the European Commission exempt AI-generated advertisements from the upcoming EU AI Act transparency requirements.
Eurocommerce, the European retail association whose members include Amazon , H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt AI-generated advertisements from the bloc's new regulation requiring disclosure of AI........