The Rise of Fashion Slop |
The Rise of Fashion Slop
Ms. Odell is the author of the Back Row newsletter and “Anna: The Biography.”
There is nothing more human than good taste, since there’s no way to define it. It’s mysterious. But you know it when you see it.
You probably won’t find it at the clothing company Edikted, a hit among teenagers. Edikted relies on algorithms to design its products: It monitors customers’ social media activity and internet searches, factors in Hailey Bieber’s latest outfits and spits out 300 styles a month made cheaply in China. After it reached $460 million in sales in 2025, one of its founders boasted to The Wall Street Journal, “We’re more like a data company than a fashion company.”
This........