The latest poll by RedBridge showed that 72 per cent of all Australians want a full ban on gambling advertising.

The results were especially strong among Labor voters, but even among Coalition voters 65 per cent supported a total ad ban.

But it is the qualitative findings that weave a narrative that should send a chill down the spine of our political leaders.

It shows that the electorate has made a strong link between the cost-of-living crisis and inaction on gambling reform.

In the interviews conducted by RedBridge, gambling ads were raised, unprompted, by people as a key issue of concern for them and amid the squeeze on household budgets gambling is making it increasingly harder to keep families together.

Voters have also made the link between gambling losses and the public health impact, especially when it relates to our kids.

Parents are angry and worried sick about the targeting of their children through sports, social media and the gamification of gambling.

But the interviews also found that the backlash against greedy corporates – a sentiment that has fuelled the outcry over our supermarket duopoly – is also being identified with gambling advertising.

Continued inaction by the federal government on the proliferation of gambling advertising on our screens is seen as it siding with predatory big business and against families.

The fact the latest Grattan report into gambling highlights that........

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