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Too much coverage of rich guys in space

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29.07.2021

By David Zurawik

I was already tired of the gee-whiz coverage of Richard Branson and Jeff Bezos going into space before Branson actually went there Sunday (July 11) (or, went somewhere close, depending on your definition of space).

But much of the coverage since has absolutely worn me out with its treatment of Branson as a heroic figure and his joy ride some 50 miles above earth as if it was a monumental moment in human exploration and consciousness.

"Really, it's a moment that gives you goose bumps," Rachel Crane, CNN innovation correspondent said on the channel shortly after Branson's craft landed. "As a reporter, we all have those moments that we put in the memory book forever, that we know we're never going to forget, we're going to hold onto the rest of our lives. I have got to tell you, this is one of those for me."

Obviously, Ms. Crane is free to enshrine whatever memories she wants in her memory book, but I don't think I will be slotting Branson's marketing moment on Sunday alongside, say, the U.S. landing on the moon in 1969, in mine.

Others had........

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