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Surge of K-food amid coronavirus pandemic

10 0 1
16.09.2020

By Shin Hyun-gon

The COVID-19 pandemic is freezing the world economy. Amid the ferocious rampage of the novel coronavirus making all the economic indicators worse, there is a field that is growing alone in silence. That's the very export of food.

News that Korean food including instant noodles, kimchi, ginseng and sauces and pastes are gaining a sensational popularity in overseas markets is announced almost every day, which demonstrates the potential strength of Korean agricultural products and food or so-called "K-food."

In fact, about $4.6 billion worth of K-food was exported abroad as of August, which is approximately a 5 percent year-on-year increase.

There is a great growth especially in the export of kimchi, noodles and sauces and pastes by item, and an about-20-percent rise in exports to the United States, Australia and India. In particular, the growth in the U.S. market is noteworthy.

The export of K-food increased by 29 percent year-on-year. This increase has all the more significance in that the major consumer segment there has changed from the Asian and Hispanic communities to the mainstream community there.

Behind this success is the big hit of Korean pop culture, the so-call Korean wave. One of........

© The Korea Times


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