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New morning in news

14 0 0

By Peter Funt

The New York Times made a quiet disclosure recently that speaks loudly about the state of news media today.

Its newsletter, "The Morning," has reached over 17 million circulation, which the paper says is one the largest daily audiences in any form of journalism across all platforms.

Let's process that. A free news summary sent by email ― similar to missives now offered 24/7 by most publishers ― has found the journalistic sweet spot for a vast number of readers.

It prompted the Times's media writer, Ben Smith, to tweet: "So many news organizations gradually realize we are, in varying degrees, email newsletter publishers with websites."

That's a clever turn of phrase, but is he right? Some readers will always want depth and will click ― or pick up the paper ― for the full story.

But as newsletters become more detailed, while consumers' time and........

© The Korea Times