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Music without borders: global impact of K-pop tours

29 1
10.06.2024

K-pop group NCT 127 completed a second "dome" tour in Japan in early 2024. Courtesy of SM Entertainment

K-pop has undeniably become a global phenomenon, captivating audiences worldwide with its vibrant music, intricate choreography and charismatic performers. World tours play a crucial role in promoting K-pop globally, offering fans across continents the chance to experience their favorite artists live.

Kevin Kim

TWICE's "Ready to Be" world tour highlighted the immense popularity of the group, featuring sold-out performances at iconic venues like SoFi Stadium and MetLife Stadium. BTS' "Love Yourself" and "Map of the Soul" tours set new standards for global K-pop tours, breaking records for attendance and revenue. BLACKPINK's "IN YOUR AREA" and "BORN PINK" tours showcased its ability to sell out major venues and headline prestigious events like Coachella.

In 2024, NCT 127's "Neo City – The Unity" tour spans major Asian cities, showcasing its innovative concert experiences and extensive fan engagement efforts. NCT Dream's "The Dream Show 3" world tour emphasizes its growing international appeal. SHINee continues its legacy with the "SHINee World VI: Perfect Illumination" tour. Baekhyun's "Lonsdaleite" Asia tour demonstrates his success as a solo artist post-EXO.

The rise of new acts like Xikers is notable. The group's first European tour, "Tricky House: First Encounter in Europe," reflects its rapid rise to fame. ITZY's "BORN TO BE" world tour, including stops in major European cities, demonstrates its growing international fanbase. Stray........

© The Korea Times


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