I recently attended a huge conference in Frankfurt, Germany. I don't even know how many people from my own agency went, but it was a lot. Some of us spoke at different panels, some of us just attended, and some of us were there in spirit but had to meet with others who also happened to be at the conference. And that was just during the day. In the evening, there were other social (but really work-related) dinners and get-togethers that were just as important. While many of these seem spontaneous, nothing is. Everything had to be planned for everyone. And let's not even talk about the preparation that had to happen before the trip, with everything that's involved in going overseas. It's literally a months-long process.

What's amazing is that the whole thing was executed with "Mission Impossible"-like precision, basically by one person. Let's call her Lucy.

Just based on my experience alone, Lucy would run planning meetings starting at least two months in advance, with a cadence that increased in frequency as the date drew nearer. The PowerPoint presentation included everything that you'd ever need to know to make it to Frankfurt alive, register for the conference and be as productive as your jet-lagged brain would allow you to be.

The details were so........

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