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In a digital world, who owns what?

11 2 0
15.06.2019
gettyimagesbank
By Daniel M. Shin

Digital knows no boundaries. Your data belongs to nobody.

However, your data is treated as a core asset of some corporations these days. You do a lot of work for them in the name of freedom of expression, but most of the time for free. You allow them to take advantage of you without a notion. You leave a footprint during your digital journey, where you become a prey wrapped in their universe for the ad sponsors and various stakeholders.

It is fascinating to see that brand becomes media. Media also becomes a commerce platform. It is an interesting mixture of very different interests but also can be dangerous.

Old rules do not work anymore. Finding a sweet spot is tough. It is a long battle for the future of media and e-commerce to figure out what brings them fortune. Choice is abundant. Traditional media and e-commerce's business model is evolving, too.

However, taste becomes a very niche topic. It also comes down to the individual level, which drives a more responsive experience and........

© The Korea Times