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Unidentifiable media influencers

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By Chang Se-moon

Almost every day, we read media reports on biased opinion surveys favoring a particular political party, foreign intervention in domestic elections, false criticism of celebrities and biased promotion of products.

Manipulation of the media is an especially serious problem when government control is mixed with the heavy dependence of the public on social media for news.

Consider bias in opinion polls. Survey results may be biased in a number of different ways. One such possibility is a biased or leading question. The other is a biased, not random, sample designed to obtain certain preconceived results.

Another may be response bias in which the answers given by respondents do not reflect their true beliefs in such issues as racism or sexism. Response bias is also likely when respondents do not trust surveyors and fear the release of their identity.

Still another, dangerous, bias may well be mobilization of supportive respondents through various financial incentives, especially when poll results are measured in quantity, not quality.

We all feel that these biases need to be corrected. In today's article, I want to touch on one aspect of online media bias that is increasingly prevalent in online social media: the role of influencers.

A person who works........

© The Korea Times