Ather Energy is coming for TVS and Bajaj—and the latest accelerator is its upcoming launch of mass-market scooter Konarc on 29 August. 

The Hero Motorcorp-backed EV company has already bagged investors’ trust, its shares rallying 18% in August alone. Its strategy is unique too. It’s focusing on micromarkets and targeted regional growth, even as TVS and Bajaj cater to much larger national and international markets.

“With Konarc falling in the Rs 1–1.2 lakh price bracket, we’re aiming to expand our footprint in North India, where our........

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