Drones already move groceries, blood samples. D2C brands want them to move customers too |
Sometime in 2022, as Honasa Consumer—skincare brand Mamaearth’s parent—prepared to go public, its co-founder Varun Alagh made two unusual bets on logistics.
The first was on Shiprocket, an e-commerce shipping aggregator that promised independent brands they could build their own delivery networks without relying entirely on Amazon or Flipkart. The second was on a far stranger proposition: a small Delhi-based drone startup called Skye Air Mobility.
At the time, more than a thirdSEBI of Honasa’s sales still came through........