With Jio Studios, Reliance conquers the final frontier of its media empire |
Walk into any PVR Inox multiplex and you will probably find more posters of Ranveer Singh from Dhurandhar clad in Ajio merchandise than displays for overpriced popcorn. If you fancy sitting through trailers and intervals, you will likely see a stream of ads for Jio Hotstar’s Peacock HubA dedicated content section on the Jio Hotstar platform featuring NBC Universal’s premium shows, movies, and originals. It acts as a streaming destination for Hollywood content. The Indian theatre, it would seem, is Reliance’s........