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My Japanlology / Strong brand traits allowed deeper connection to culture

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Due to two remarkable factors — the flourishing economy and his family ties — it was natural for a young Frenchman to make his first visit to Japan in the 1980s. Since then, Pascal Senkoff, president of Levi Strauss Japan K.K. (see below), has deepened his relationship with the country not only in the apparel business, but also in society. Senkoff recently talked with The Japan News about a broad range of subjects, including changes in fashion trends and his current business, along with offering some humble advice.

Q: In terms of the fashion........

© The Japan News