15:43 JST, August 28, 2026

China-based BYD Co., the world’s largest electric vehicle manufacturer, has launched its Racco electric minicar in the Japanese market.

Japanese manufacturers feel a strong sense of urgency due to the vehicle’s strong product appeal. It is crucial for Japanese manufacturers to refine their development capabilities so that they can offer attractive new models.

The category of minicars is unique to Japan, and the vehicles are subject to tax breaks based on factors such as vehicle body size. The category’s unique specifications have been a significant hurdle for foreign manufacturers seeking to enter the market.

BYD has entered this market by developing a vehicle specifically for Japan. Given that this market is a stronghold of domestic manufacturers, the move is attracting........

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