If Fine Gael and Fianna Fáil have been in Government too long churning out housing policy that has contributed to the housing crisis worsening in real terms for so many - too few homes, steeper rents, higher prices, and ever-increasing homelessness - then Opposition politicians have been too long making the same arguments in the same way.

Party leaders and housing spokespeople railing against the Government from their seats in the Dáil, pointing out the failures is important. They are representing their voters by doing so. It is strategic in that it presents the housing crisis of the dominant issue for voters, which it is. But it is not effective. As 2026 approaches, the Opposition needs a new approach. This means organising in a different way.

One of the issues with how the Opposition articulates its grievances regarding housing is that this primarily occurs in the contexts of the Oireachtas and in media. How they present the topic across social media tends to mostly be repeating footage or clips from those arenas.

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