Anti-prediction market group kicks off DC ad blitz as industry ramps up messaging |
Anti-prediction market group kicks off DC ad blitz as industry ramps up messaging
A new group describing itself as a “market integrity watchdog” rolled out a six-figure ad blitz in Washington, D.C., on Wednesday morning, taking aim at prediction market Kalshi, which has ramped up its own messaging in Washington this year.
The group, called FairPredicts, placed multiple ads Wednesday morning at D.C. metro stations, on mobile box trucks and on social media platforms such as X, written in the same design as Kalshi’s April ad campaign. It said the ads aim to “call out” Kalshi for allegedly deceiving users.
It began just hours before a Senate Commerce Subcommittee convened a hearing on gambling and prediction markets called “No Sure Bets: Protecting Sports Integrity in America.” NBC first reported on the group’s launch and ad campaign.
In one ad first shared with The Hill, FairPredicts states, “Kalshi Lie #3: ‘We aren’t the house,’ if Kalshi is not the house, why do they win when you lose?” The ad then claims Kalshi Trading LLC is “trading against you.”
It mimics Kalshi’s bus stop ad last month, which read, “Kalshi Rule #3…We aren’t the house.”
Kalshi Trading LLC is a........