There’s never been a better year to black out Black Friday
America remembers only what is convenient. We remember the parades but not the protest lines. We remember the dream, but not the demand. We remember the victory speeches, but not the empty stomachs that came before them.
But every generation reaches a breaking point — a moment when the gap between what we are told and what we are living through grows too wide to ignore. When that moment comes, the people do not whisper — they withdraw.
That moment is here.
What if, this year, on the day they expect us to spend the most, we decided to spend nothing at all? No lines curling around big box stores. No algorithms racing to predict our purchases. No ads selling the illusion that happiness can be bought. Just quiet — the kind of quiet that feels like power.
We can make this happen, if we black out Black Friday.
This is not to encourage rage or destruction, but rather a collective pause that says, "You have profited enough from our patience."
For too long, America has confused obedience with peace. We have been told that progress requires politeness, that fairness can wait until it is convenient for the comfortable. But nothing changes until those who build the country decide to stop building for free.
In 1955, the people of Montgomery, Ala. proved that power could look like stillness. They walked instead of riding and brought a city to its........





















Toi Staff
Sabine Sterk
Gideon Levy
Penny S. Tee
Mark Travers Ph.d
Gilles Touboul
Daniel Orenstein
John Nosta
Joshua Schultheis
Rachel Marsden