(NEXSTAR) – Chipotle’s CEO addressed recent criticism over the chain’s portion sizes on a call with investors Wednesday, announcing plans to “retrain” and “re-coach” restaurant operators who may be skimping out.
“[T]here was never a directive to provide less to our customers. Generous portion is a core brand equity of Chipotle. It always has been, and it always will be,” Brian Niccol, the chairman and CEO of Chipotle, said within the first few minutes of the call.
Why a popular fast food chain doesn’t serve the item it’s named forNiccol’s remarks come months after social media users began complaining of decreased or inconsistent portion sizes at their local Chipotle restaurants. Even TikTok creator Keith Lee — widely known for........